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10. Using predictions in Segments as Actionable Audiences

This video illustrates how to transform predictive scores into actionable audience segments using Einstein Studio Predictive AI. By integrating trained models with precise attributes and establishing a structured segmentation process, businesses can effectively target potential customers based on their likelihood of approval. The segmenting and activation process is explained step-by-step, showing how to refresh predictions and ensure campaigns are aligned with the most current data. This streamlined approach enables organizations to turn predictions into strategic marketing actions.